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Open Access Article

International Research in Chinese Medicine. 2024; 4: (1) ; 90-93 ; DOI: 10.12208/j.ircm.20240021.

Discussion on economic theory and practice in the process of TCM globalization
中医药全球化进程中的经济理论与实践探讨

作者: 林润立 *

福州壶山医学研究所 福建福州

*通讯作者: 林润立,单位:福州壶山医学研究所 福建福州;

发布时间: 2024-03-25 总浏览量: 242

摘要

随着全球健康需求的多样化以及对传统医学的日益关注,中医药的全球化进程显得尤为重要。这一进程不仅是文化交流的结果,更是复杂经济因素和国际市场战略的结晶。本综述旨在探讨中医药全球化进程中所涉及的经济理论与实践,分析其在国际市场中的发展策略、经济效益与潜在挑战。通过对文献分析,本文提出中医药全球化的经济理论基础,包括比较优势理论、贸易壁垒与市场准入、国际品牌建设等方面,并探讨了在不同国家和地区推广中医药的实际经验和策略。此外,本文还讨论了中医药面临的国际法规限制、标准化与质量控制、以及国际合作与交流等实践问题。综述的结论旨在为中医药行业提供在全球市场中持续发展的参考和策略,同时对促进中医药全球化进程的政策制定提供依据。

关键词: 中医药全球化;国际贸易理论;市场准入;跨文化营销;国际标准化

Abstract

With the diversification of global health needs and the increasing attention to traditional medicine, the globalization process of traditional Chinese medicine is particularly important. This process is not only the result of cultural exchange, but also the crystallization of complex economic factors and international market strategies. This review aims to explore the economic theories and practices involved in the globalization of Chinese medicine, and analyze its development strategies, economic benefits and potential challenges in the international market. Through literature analysis, this paper puts forward the economic theoretical basis of TCM globalization, including comparative advantage theory, trade barriers and market access, international brand building, etc., and discusses the practical experience and strategies of promoting TCM in different countries and regions. In addition, this paper also discusses the international legal restrictions, standardization and quality control, as well as international cooperation and exchange. The conclusion of the review aims to provide reference and strategy for the sustainable development of TCM industry in the global market, and provide a basis for policy formulation to promote the globalization of TCM.

Key words: TCM globalization; International trade theory; Market access; Cross-cultural marketing; International standardization

参考文献 References

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引用本文

林润立, 中医药全球化进程中的经济理论与实践探讨[J]. 国际中医药研究, 2024; 4: (1) : 90-93.